This addition of a terminal 's' to the lyrics is used as an example of a successful meme. Britannia, rules the waves! By Ben Fenton 05 January 2007 • 00:01 am . The term had been used before. It is strongly associated with the Royal Navy – yet at the time, the song was not a celebration of the success of … When Britain first, at heaven’s command, Arose from out the azure main, ‘Rule, Britannia!’ is a patriotic British song, written in 1740. a British patriotic song (= one expressing pride in Britain) written in 1740 by Thomas Arne (1710-78) with words by James Thomson (1700-48). Britons never, never, never will be slaves. This addition of a terminal 's' to the lyrics is used as an example of a successful meme. It was the title of the opening song on the Bonzo Dog Doo-Dah Band's inspired 1967 album Gorilla. "Britannia rules the waves, but America waives the rules" was supposedly a British response to the 1934 America's Cup races. Obviously 'Cool Britannia' alluded to the song 'Rule Britannia'. Britannia rules the waves; Britons never, never, never, shall be slaves." Britannia, rule the waves! Rule, Britannia! Rule Britannia! ", changing both the meaning and inflection of the verse. Rule, Britannia! ", changing both the meaning and inflection of the verse. Sopwith's challenger, Endeavour, won the first two races, narrowly lost the third, and was flying the protest flag when she crossed the … Britannia rules the waves! Britons never, never, never shall be slaves. Its last words, which most British people know, are: “ Rule, Britannia! Royal Navy strengths. That playing on words with the song is also to be seen in the anarchist slogan 'Britannia waives the rules'. After Brexit, it’ll be floundering This article is more than 1 year old. Britons never, never, never shall be slaves. Britannia, rule the waves! Polly Toynbee. 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